http://www.openforum.com/idea-hub/topics/innovation/article/sports-business-the-brains-behind-beachbodys-p90x-darren-dahl
Friday, February 18, 2011
"The Brains Behind BeachBody's P90X" by Darren Dahl
From Openforum.com comes this story about the marketing behind P90X, you know, that cultish workout program that weird dude you knew in high school who suddenly lost 40 pounds and now dominates your facebook feed with pictures of himself pretending he doesn't know he's flexing his muscles, is so hyped about. (You know the guy.) P90X: Bring it!
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